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THE TRADE, AUTOGRAPH COLLECTION, Milwaukee – Your ideal downtown stay
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Key details
Hotel Overview
420 West Juneau Avenue,
Milwaukee,
Wisconsin,
United States,
WI 53203,
Wisconsin
The Trade, Autograph Collection - 4-star hotel with restaurant and bar near Fiserv Forum
The Trade, Autograph Collection is a 4-star hotel located in the bustling heart of downtown Milwaukee, adjacent to Fiserv Forum. The hotel features air-conditioned rooms with free WiFi and private bathrooms. It serves as the official hotel of Deer District and offers à la carte or American breakfast. The property is 15 km from General Mitchell International Airport and 1.5 km from Milwaukee Intermodal Station. Nearby landmarks include the Grohmann Museum, Marquette University, and Discovery World.
Additional perks of the hotel
- Luggage storage for guests
- Views of the city from some rooms
- A 2-story VIP suite with private access
- Onsite restaurant and bar
Rooms
The hotel offers air-conditioned rooms with free WiFi, a flat-screen TV, and a private bathroom. Some rooms include a balcony with city views. The double room features a bathrobe, wardrobe, and safe deposit box. The family room provides two beds, a coffee machine, and city views. The spacious suite includes a balcony, coffee machine, and private bathroom with a shower.
Other conveniences
- Free toiletries and bathrobes in rooms
- Coffee machine in select rooms
- Safe deposit box in rooms
- Heating and air conditioning in all rooms
View all
Choose Your Room
Our listed hotels offer a variety of room types—double rooms, family suites, or deluxe options—all with features like breakfast, flexible cancellation policies, and exclusive deals.
420 West Juneau Avenue,
Milwaukee,
Wisconsin,
United States,
WI 53203,
Wisconsin
Map view
420 West Juneau Avenue,
Milwaukee,
Wisconsin,
United States,
WI 53203,
Wisconsin
City landmarks
Library
Milwaukee Public Museum
3300 ft
Event hall
Wisconsin Center
3000 ft
Museum
Harley-Davidson Museum
1.3
mi
Museum
Milwaukee Art Museum
1.5
mi
Museum
Grohmann Museum
3400 ft
Museum
Discovery World
1.6
mi
Art object
Bronze Fonz
3700 ft
Museum
Betty Brinn Children's Museum
1.3
mi
Milwaukee
Old World 3rd St
2000 ft
811 N Jefferson St
Bye Bye Liver
3400 ft
University
Marquette University
1.2
mi
Milwaukee
Milwaukee Convention Center Complex
4000 ft
Church
Church of the Gesu
4200 ft
Church
Old Saint Mary Parish
2900 ft
Museum
Patrick and Beatrice Haggerty Museum of Art
4600 ft
1801 N Prospect Ave
Charles Allis Art Museum
1.4
mi
Milwaukee River
Milwaukee RiverWalk
4300 ft
Church
Cathedral of St. John the Evangelist
3900 ft
Market
Milwaukee Public Market
1.1
mi
Museum
Chudnow Museum of Yesteryear
4600 ft
Amusement Park
Brady Street
1.2
mi
Library
Milwaukee Public Library
3100 ft
Train Station
Historic Third Ward
1.4
mi
University
Milwaukee School of Engineering
2300 ft
Park
Pere Marquette Park
2400 ft
Park
Mitchell Park Horticultural Conservatory
2.0
mi
1872 N Commerce St
Lakefront Brewery
1.0
mi
Church
St. Joan of Arc Chapel
5000 ft
Museum
Pabst Mansion
1.6
mi
Nearby
1001 N 4th St
BMO Harris Bradley Center
1500 ft
Restaurants
Mader's
1600 ft
1041 N Old World 3rd St
The Mecca Sports Bar and Grill
1000 ft
1134 N Vel R Phillips Ave
Carson's Prime Steaks & Famous Barbecue of Milwaukee
1000 ft
301 W Juneau Ave
Punch Bowl Social Milwaukee
1000 ft
1122 N. Vel R. Phillips Ave.
The Pub Club
1500 ft
1103 N Old World 3rd St
Turner Hall Restaurant
1400 ft
1038 N 4th St
Tavern at Turner Hall
1400 ft
1034 N Vel R Phillips Ave
Edelweiss Cruise Lines
1700 ft
205 W Highland/ 106 W Wells
Guest Reviews & Ratings
What Guests Are Saying?
82%
loved it & would return
8.2/10
Great
Rooms
8.8
Location
9.6
Service
9.2
Dining
8.4
Guest reviews
8.2/10
based on 5 reviews
8.9
8.9/10 based on 145 reviews
Rufus
United States,
December
2024
9.2/10
My recent stay was a wonderful experience, characterized by exceptional service and a vibrant atmosphere. The beds were incredibly comfortable, ensuring I felt well-rested throughout my visit. The dining options were diverse and of high quality, although the room service could have been a bit faster. All in all, the hotel offered great value for the price I paid.
Rooms
9.0
The rooms were spacious, allowing me to relax comfortably during my stay.
Service
9.0
The service was outstanding; the staff was responsive and quickly addressed any requests I had.
Location
10.0
Its location near Fiserv Forum made attending events incredibly easy and convenient.
Dining
9.0
The dining experience at Il Cervo was superb, both in terms of ambiance and well-prepared meals.
Facilities
9.0
The facilities were well-maintained and added to the overall luxury feel of my stay.
Kenny
United States,
December
2024
9.2/10
I had a wonderful stay at the hotel! The service was exceptional, with staff members like Theresa and Montay making my experience even better with their kindness and attentiveness. I loved the amazing rooftop restaurant, Il Cervo, where I enjoyed a fantastic meal. The comfort of the bed was excellent, allowing me to rest well. However, the dining options could be enhanced with more breakfast diversity. Overall, I felt it was a great value for the price, given the quality of service and comfort.
Rooms
9.0
The rooms were spacious and well-appointed, making me feel at home during my stay.
Service
10.0
The service was truly exceptional, with quick responses and attentive staff at every interaction.
Location
10.0
The location is perfect for anyone attending events at Fiserv Forum, making it super convenient.
Dining
8.0
Dining at Il Cervo was a highlight, offering beautifully prepared meals and a lovely ambiance, though I'd appreciate more breakfast choices.
Facilities
9.0
The hotel’s amenities were top-notch, with a vibrant atmosphere and enjoyable live music events.
Justin
United States,
November
2024
8.6/10
I had an exceptional stay at this hotel. From the friendly and attentive staff to the amazing dining experience at the rooftop restaurant, it was a delightful getaway. The spacious rooms made for a comfortable stay, ensuring I was well-rested. The convenient location near Fiserv Forum was a huge plus for me, but the value for money could be slightly better considering some areas could use improvements, particularly in service response times during peak hours.
Rooms
9.0
The rooms were spacious and well-designed, allowing for a comfortable and relaxing stay.
Service
7.0
The service was generally good, although there were times when responses took a bit longer than expected during busy periods.
Location
10.0
The location was perfect for attending events at Fiserv Forum and exploring nearby attractions easily.
Dining
9.0
Dining at Il Cervo was a highlight; the meals were delicious and the rooftop ambiance was fantastic.
Facilities
8.0
The facilities were top-notch with well-maintained common areas and excellent valet service.
Karl
United States,
August
2024
8.6/10
I had an exceptional experience during my stay, primarily due to the amazing service and comfortable accommodations. The rooftop restaurant, Il Cervo, was a highlight with great food and ambiance. Additionally, the location near Fiserv Forum made it convenient for my plans. However, while the room was spacious and clean, I felt there was room for improvement in dining options beyond breakfast. Overall, I believe I got good value for my stay.
Rooms
8.0
The room was spacious and well-kept, which contributed to a comfortable stay.
Service
10.0
The service was outstanding, with quick and responsive help from the staff whenever needed.
Location
9.0
The location was fantastic, just a short walk from Fiserv Forum and various attractions.
Dining
7.0
Il Cervo offered a wonderful dining experience with delicious meals, but I wished for more variety in the breakfast options.
Facilities
9.0
The hotel’s facilities were excellent, with an efficient valet service and a cozy rooftop space for dining.
Tommy
United States,
August
2024
9.2/10
I had an amazing stay at this hotel with exceptional service from the staff who truly made me feel welcome. The rooftop restaurant was a highlight, offering delicious meals in a beautiful setting. While the rooms were spacious and comfortable, the price felt justified given the overall experience. However, I would have liked to see a bit more variety in the dining options beyond the rooftop restaurant.
Rooms
9.0
The rooms were spacious and beautifully designed, allowing for plenty of relaxation during my stay.
Service
10.0
The service was outstanding, especially from staff members like Theresa and Montay who were incredibly attentive and responsive.
Location
9.0
The hotel's location is fantastic, especially if you're attending an event at Fiserv Forum—it's so convenient!
Dining
9.0
Dining at the rooftop restaurant was a fantastic experience, both in terms of food quality and the ambiance.
Facilities
9.0
The facilities were well-maintained, and the valet service was efficient and professional, further enhancing the experience.
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